SLOW : At Earthicle, slow selfcare means a deeply thoughtful practice of creating and using cosmetics. Taking a few steps back and reassessing our beauty products’ impact on the micro and macro environmemnt (which includes the self, people, plants and animals) is our ultimate motivation.

MINIMAL : Less is most and best at Earthicle. Steering away from impulse and ensuring that selfcare is simple and calming requires fewer but functional ingredients and products. Our products do not boast of a long, complicated list of ingredients to impress. Our products are multifunctional and can be used across wider age groups. Thus, less clutter of distractions and more space for essentials.

CONSCIOUS : Mindful consumption is at the heart of Earthicle. Because what we do and how we consume affects everything, our products are delivered without the pressure of eye-catching packaging. We focus on the inside. We present no flambouyant packaging frills as they do not change or improve your skincare! Earthicle is the first and only brand in India to have a completely zero plastic primary packaging including the labels. #notrashtrails

INSPIRED : Our products have been carefully developed to be waterless to the extent possible. We are inspired to limit the need to use any water in our products. Yes, we are saving water wherever we can. Waterless products are concentrated and hence, a little goes a along way. Earthicle develops products which can be used across all ages and skin type so that less products need to be bought. This reduces the packaging waste significantly. Our products are delivered plastic free and contain no plastic/microplastic in any form. From the start to end of use, our products generate minimal waste. The mild and functional ingredients underly an effective formulation that does not pollute the environment and brings the best of science and nature to you.

Ask us or say hello at -

iamearthicle@gmail.com

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